A survey designed by Rev. Curtis Young and the Family Research Council and carried out by the Wirthlin Group, a market research organization, used market research to assess the impact of the CPC movement .  Among the key findings were that two- thirds of the women aged 18 to 34 knew about Pregnancy Centers, about half of the women knew whether there was a Center in their area, and nearly a third had used or knew of someone who had used the services of a Center.  The study found that pro-choice women were more likely to use a Center than pro-life women, though fewer pro-choice women know about Centers.  When they asked the women who knew about Centers what kind of impact they thought the Centers had, 87% felt it was a positive impact, with 47% saying "a very positive impact."  This figure was quite consistent for pro-life, pro-choice, and undecided women.  What this shows is that the Pregnancy Center movement has made a substantial and highly positive impact on our society.

Another significant finding of this study was in response to the question of what they would advise a friend to do who was unexpectedly pregnant.  Abortion ranked last, after single parenthood, adoption, and marrying the father, even among pro- choice women.  The study concludes that "most women who get an abortion are violating their own conscience because of an overriding concern." (HeartLink, May-June 1998, pg. 8) This finding is also reflected in a study by the Caring Foundation, a group that puts pro-life messages on television.

In an effort to increase the effectiveness of their ads, the Caring Foundation commissioned a professional research study on the psychology of pro-choice women . The most significant and surprising finding concerned their attitudes toward abortion.  The results strongly showed that these pro-choice women agreed that abortion is killing, that they believe abortion is wrong, but that God will forgive the woman because He understands that she had no real choice.  According to this study, the woman faced with an unplanned pregnancy sees it as a loss of control over the present and the future, a loss of dreams and goals, a loss of her sense of identity, and thus as equivalent to a "death to Self." The choice, as she sees it, is that either her life is over, or the baby's life is over.  This woman sees abortion as self- preservation.  According to the study, pro-choice women feel protective toward the woman getting an abortion who, they feel, has courageously made a difficult decision to get on with her life, and they feel deeply resentful of the pro-life movement which appears judgmental and uncaring toward the woman's life and situation.